74 - Having CD's Made

I sent my order into Diskmakers and I should have my CD's in two weeks. I'm apprehensive and I hope they come out looking and sounding good.

I had 100 made. It is common wisdom that you should have 1,000 Cd's made, because nothing motivates you to sell CD's like having 1,000 of them sitting in your bedroom. I disagree. I believe you should order what you believe you can sell. That would be my business background talking. The "order 1,000" philosophy is good evidence of why 8 out of 10 small businesses fail. People make irrational business decisions. In this case, the stakes are much lower. You invest a thousand bucks. If you end up not selling them, you're out a grand. That's a valuable lesson but really, not a huge amount of money. But enough to sting pretty badly.

If you think you CAN sell a thousand, you should order a thousand. If I sell out of CD's in two months, then I made the wrong choice. But I'll have a thousand dollars and I'll be able to order more CD's.